Several days ago, we wrote about the acquisition of PlayHawaii by CorwdSavings and subsequently its subsidiary, Maiplay, in Indonesia and Singapore. Maiplay was a daily deals/group buying sites focusing on high class merchants and customers. Now the founders have a “new game”, a customer loyalty service called Perx.

I spoke to John Sugihara and Andrew Roth, the co-founders of Maiplay, about their experience in the daily deals space in Indonesia. Lately the market for daily deals and group buying services in Indonesia seem to be saturated and even Groupon is having difficulties in improving the sales and loyalty of its customers.

“Merchants want two things: new customers and a method to record repeat customers. Most group buying sites has no such ability to offer to merchants,” says Andrew Roth over email. This became the reason for them to focus on customer loyalty program with their new service, Perx.

Continue reading PlayHawaii Ditches Daily Deals, Goes After Customer Loyalty as Perx →

Beberapa waktu lalu kami menuliskan berita mengenai ditutupnya layanan PlayHawaii dan juga anak perusahaannya Maiplay di Indonesia dan Singapura. Maiplay adalah situ daily deals / group buying yang fokus pada merchant kelas atas dengan harga yang lumayan tinggi. Sampai akhirnya bulan lalu PlayHawaii (induk dari Maiplay) diakuisisi oleh CrowdSavings dan sekarang para foundernya memiliki mainan baru – layanan customer loyalty – Perx.

Saya pun berbincang dengan Jon Sugihara dan Andrew Roth, founder dari Maiplay mengenai pengalaman mereka di ranah daily deals di Indonesia. Belakangan ini memang pasar untuk penyedia daily deals dan group buying makin saturated, dan bahkan Groupon sendiri mengalami kesulitan meningkatkan sales dan loyalty dari pelanggannya.

Continue reading PlayHawaii Tinggalkan Konsep Daily Deals, Kejar Customer Loyalty Dengan Perx →