Tag Archives: marketshare

Effective Measure: Indonesia Has The Lowest iOS Devices Penetration in Southeast Asia

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Indonesian market has been recognized for its anomaly factor. While the neighborhood are crazy with iOS products — iPad, iPhone, and iPod touch, apparently the iOS devices penetration is still the lowest in Southeast Asia. According to the report released by Effective Measure, by the end of October 2011, there are 53% e-mobile population in Southeast Asia dominated by Apple products, of which is controlled by the iPad distribution.

Among 53% iOS marketshare, 32% is picked by iPad, 19.1% is contributed by iPhone, and the rest (or 1,9%) is taken by iPod touch. 53% can be converted as 11.8 million users, or in rought calculation there are 22.2 million e-mobile users in Southeast Asia. Besides iOS products, other products mentioned in the list are BlackBerry (from Research in Motion) for 6.9%, Nokia smartphone with 2.8%, and Samsung tablet and smartphone with 1.4% and 1.2% respectively.

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Samsung Claims Android Has Topped 30% of Indonesia’s Smartphone Marketshare

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Indonesia’s Android marketshare has been growing very fast within this year. Moreover, it’s now available with affordable prices and ranges from mid-to-low, all in quite abundant features. Some may wondering about the number counts for Android penetration. Head of Samsung Mobile Phone Marketing Department, Samsung Indonesia, Alven Desnecmen, claimed Android marketshare has been fivefold from the beginning to year, to reach 29% of total smartphon ownership by October 2011.

As cited from Tempo [ID], Desnecmen didn’t want to inform the details on Samsung. Yet, he confirmed that they are on top of the list in smartphone industry. By flooding the market with $100-$200 smartphone (non-contract), I think it’s an realistic claim. Not only for GSM, Samsung provides CDMA-based Android phone in collaboration with Bakrie Telecom and Smartfren. If I predict correctly,  the next position will be held by S-Nexian then followed by Sony Ericsson. HTC, Motorola, and LG currently aren’t considered to have strong consumer base in smartphone realm in Indonesia.

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Samsung Klaim Android Kuasai Hampir 30% Pasar Smartphone Indonesia

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Pangsa pasar Android di Indonesia memang cukup meningkat dalam setahun terakhir ini, apalagi dengan serbuan smartphone mid-t0-low end dengan harga terjangkau dan memberikan fitur cukup melimpah. Mungkin ada yang bertanya-tanya tentang sudah seberapa besar penetrasi Android di tanah air. Head of Samsung Mobile Phone Marketing Department, Samsung Indonesia, Alven Desnecmen, mengklaim bahwa market share Android meningkat lima kali lipat ketimbang awal tahun menjadi 29% dari total kepemilikan smartphone di bulan Oktober 2011.

Seperti dikutip dari Tempo, Alven sendiri tidak mau menginformasikan berapa besar kue yang dimiliki oleh Samsung. Meskipun demikian pihaknya mengaku berada di posisi terdepan untuk jajaran smartphone. Dengan jor-joran smartphone Android berharga Rp 1-2 juta, saya pikir klaim tersebut merupakan hal yang realistis. Tidak hanya untuk GSM, Samsung juga memasok ponsel Android untuk operator CDMA dengan bekerja sama dengan Bakrie Telecom dan Smartfren. Prediksi saya, posisi berikutnya diduduki oleh S-Nexian dan diikuti oleh Sony Ericsson. HTC, Motorola, dan LG sementara ini masih dianggap belum memiliki consumer base smartphone yang kuat di Indonesia.

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Effective Measure: Penetrasi Produk iOS di Indonesia Terendah di Asia Tenggara

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Pasar Indonesia memang pasar anomali. Di saat tetangganya sangat menggandrungi produk iOS — iPad, iPhone, dan iPod touch, ternyata penetrasi produk iOS di Indonesia adalah yang terendah di Asia Tenggara. Menurut laporan yang dirilis oleh Effective Measure menurut perhitungan per akhir Oktober 2011, 53% populasi e-mobile di Asia Tenggara dikuasai oleh produk-produk Apple tersebut, di mana yang terbesar dipegang oleh iPad.

Dari 53% pangsa pasar produk iOS tersebut, 32% dipegang oleh iPad, 19.1% dikuasai oleh iPhone, dan sisanya “hanya” 1,9% dibagi untuk iPod touch. Angka 53% tersebut dikonversi menjadi 11.8 juta pengguna, artinya total populasi laporan tersebut adalah 22.2 juta. Selain produk-produk iOS, yang masuk ke dalam daftar ini adalah BlackBerry (dari Research in Motion) sebesar 6.9%, smartphone Nokia sebesar 2.8% dan menyusul tablet dan smartphone Samsung senilai 1.4% dan 1.2%.

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