As we reported (and questioned) earlier, OLX self-claimed that the re-branding decision that it made doesn’t affect the platform’s brand awareness at all. It relied on the data by MetrixLab, which stated that despite the platform got re-branded, its brand awareness remains high. However, the data that we found at SimilarWeb and Alexa suggested differently. In this regard, both institutions found out that the number of visits that OLX has after the re-branding keeps decreasing significantly. Continue reading OLX Indonesia’s Traction Is Not In Line with Its Brand Awareness’ Positive Trend →