I think all of my articles to this date have been talking about the digital entertainment business and how various parts of that business- the artist or musician, the music label, the movie studio, the service provider, and so on – on how to create new business or expand on existing ones. In other words, how to make money. But it became apparent to me that digital entertainment is not always just about money, and I need to talk about something that uses digital entertainment to promote pro-social causes.

Continue reading [Manic Monday] MTV EXIT; Entertainment + Digital For Pro-Social Causes →