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Eden Farm Announces 271 Billion Rupiah Series A Funding Led by AppWorks and AC Ventures

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Agritech startup Eden Farm announced the series A funding of $19 million or equivalent to 271.1 billion Rupiah. The round was led by AppWorks and AC Ventures, with the participation of Trihill Capital, OCBC Ventures, Investible, Corin Capital, and former investor Global Founders Capital.

This funding continues Eden Farm‘s pre-series A round led by investible in February 2021. With the mission of “Feeding the Nation”, Eden Farm has built an integrated food distribution network since 2017. The goal is to simplify the supply chain to increase margins by reducing prices and cutting out middlemen.

In its service, they also provide accurate demand forecasts for farmers by implementing digital acceleration, and achieving production predictability.

According to the statistics, Eden Farm currently serves 53 thousand customers and partners with more than 2 thousand farmers in Java. In order to support the supply chain, they also operate 5 Eden Fulfillment Centers in strategic locations, supported by 400 supplier partners for product availability.

Meanwhile, since 2019 AppWorks has participated in a number of local startup funding, including HarukaEDU series C funding (Nov 2019), Fabelio series C funding (June 2020), InfraDigital series A funding (Jun 2020), and iSeller pre-series B funding (2021).

Apart from Eden Farm, a number of local agritech startups are also trying to solve the same issue. One of them is TaniHub Group. Last May 2021, the platform secured a series B funding of $65.5 million (over 940 billion Rupiah) led by MDI Ventures. This round brought TaniHub’s valuation to over $200 million. Tanihub currently has several business units, including supply chain, financing, and farmer education.

Focus on solving supply chain issue

According to the BPS report, Indonesia has more than 33.4 million farmers, with the agricultural sector contributing 14% of Indonesia’s GDP or a $140 billion market growing 12.93% per quarter (QoQ). However, the agricultural sector still has major challenges related to supply chain efficiency and farmer welfare with many leakages occurring at various levels of the supply chain.

In this case, Eden Farm decided to focus on resolving issues in the supply chain. “We strengthened two important foundations on the supply and demand sides by building Eden Farm Sourcing Center (ESC) and Eden Farm Distribution Network (EDN),” Eden Farm’s Co-founder & CEO, David Gunawan said in an interview with DailySocial.id.

ESC is a program of direct collaboration with farmers to determine cropping patterns, certainty of selling prices, and certainty of the amount of agricultural produce taken every day. Meanwhile, EDN is a distribution network created to empower the community. EDN is spread in various locations and is within a 5 km radius of the customer so that delivery is faster and more efficient.

“Eden Farm is focused on revolutionizing the fresh produce supply chain and creating a strong defense in upstream agricultural technology. As early investors in Eden Farm, we see them growing and achieving their goals as they increase demand channels and build stronger relationships with farmers in the field. We believe Eden Farm can lead the industry towards digitalization and become a leader in B2B agricultural technology,” AC Ventures’ Founder & Managing Partner, Adrian Li said.

Focus on B2B segment

To date, the F&B sector has a market size of $92 billion, with the food sector expected to grow at a CAGR of 8.7%. They are also one of the biggest absorbers of agricultural products.

One of the business processes by Eden Farm is bridging needs on the industrial side, then connecting with farmers. They claim to have a strong operational system by procuring products directly from farmers, creating defenses in upstream agriculture and attracting growth through diversified B2B markets.

Focusing on the B2B market, Eden Farm supplies high quality food ingredients to various customer segments, including hotels, restaurants & cafes (HORECA), traditional markets, and e-commerce.

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Original article is in Indonesian, translated by Kristin Siagian

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Pendanaan Seri A Eden Farm

Eden Farm Umumkan Pendanaan Seri A 271 Miliar Rupiah Dipimpin AppWorks dan AC Ventures

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Startup agritech Eden Farm mengumumkan perolehan pendanaan seri A senilai $19 juta atau setara 271,1 miliar Rupiah. Putaran ini dipimpin oleh AppWorks dan AC Ventures, dengan partisipasi dari Trihill Capital, OCBC Ventures, Investible, Corin Capital, dan investor terdahulu Global Founders Capital.

Pendanaan ini melanjutkan perolehan Eden Farm dalam putaran pra-seri A yang dipimpin investible pada Februari 2021 lalu. Mengusung misi “Feeding the Nation”, Eden Farm membangun jaringan distribusi pangan terintegrasi sejak 2017. Tujuannya untuk menyederhanakan rantai pasokan demi meningkatkan margin dengan mengurangi harga dan memotong perantara.

Dalam layanannya mereka juga memberikan demand forecast yang akurat bagi petani dengan menerapkan akselerasi digital, dan mencapai prediktabilitas produksi.

Dari statistik yang disampaikan, saat ini Eden Farm melayani 53 ribu pelanggan dan bermitra dengan lebih dari 2 ribu petani di pulau Jawa. Untuk mendukung rantai pasok, mereka juga mengoperasikan 5 Eden Fulfillment Center di lokasi-lokasi strategis dan didukung oleh 400 rekanan supplier ketersediaan produk.

Sementara itu, sejak 2019 AppWorks telah berpartisipasi ke sejumlah pendanaan startup lokal, di antaranya pendanaan seri C HarukaEDU (Nov 2019), pendanaan seri C Fabelio (Jun 2020), Pendanaan seri A InfraDigital (Jun 2020), dan pendanaan pra-seri B iSeller (2021).

Selain Eden Farm, sejumlah startup agritech lokal juga mencoba menyelesaikan isu yag sama. Salah satunya adalah TaniHub Group. Mei 2021 lalu, mereka dikabarkan telah mendapatkan pendanaan seri B senilai $65,5 juta (lebih dari 940 miliar Rupiah) yang dipimpin oleh MDI Ventures. Putaran ini membawa valuasi TaniHub melambung senilai lebih dari $200 juta. Tanihub sendiri saat ini memiliki beberapa unit bisnis, termasuk di bidang rantai pasok, pembiayaan, hingga edukasi petani.

Fokus menyelesaikan isu rantai pasok

Menurut laporan BPS, Indonesia memiliki lebih dari 33,4 juta petani, dengan sektor pertanian berkontribusi sebesar 14% dari PDB Indonesia atau pasar senilai $140 miliar yang bertumbuh 12,93% per kuartal (QoQ). Namun demikian, sektor pertanian masih memiliki tantangan besar terkait efisiensi rantai pasok dan kesejahteraan petani dengan banyaknya kebocoran yang terjadi di berbagai lapis rantai pasok.

Dari permasalahan tersebut, Eden Farm memang memilih untuk fokus menyelesaikan isu di rantai pasok. “Kami memperkuat dua fondasi penting di sisi pasokan dan permintaan dengan membangun Eden Farm Sourcing Center (ESC) dan Eden Farm Distribution Network (EDN),” terang Co-founder & CEO Eden Farm David Gunawan dalam sebuah wawancara dengan DailySocial.id.

ESC adalah program kerja sama langsung dengan petani untuk menentukan pola tanam, kepastian harga jual, dan kepastian jumlah hasil tani yang diambil setiap harinya. Sedangkan EDN adalah jaringan distribusi yang dibuat dengan memberdayakan masyarakat. EDN tersebar di berbagai lokasi serta berada dalam radius 5 km dari pelanggan sehingga pengiriman lebih cepat dan efisien.

“Eden Farm fokus merevolusi rantai pasok produk segar dan menciptakan pertahanan yang kuat di bidang teknologi pertanian hulu. Sebagai investor awal di Eden Farm, kami melihat mereka telah bertumbuh dan berhasil meraih pencapaian mereka saat mereka meningkatkan demand channels dan membangun hubungan yang lebih kuat dengan petani di lapangan. Kami percaya, Eden Farm dapat memimpin industri ini menuju digitalisasi dan menjadi pemimpin di bidang teknologi pertanian B2B,” ujar Founder & Managing Partner AC Ventures Adrian Li.

Fokus di segmen B2B

Untuk saat ini, sektor F&B memiliki ukuran pasar bernilai $92 miliar, dengan sektor makanan yang diperkirakan akan tumbuh pada CAGR sebesar 8,7%. Mereka pun menjadi salah satu penyerap terbesar produk-produk pertanian.

Proses bisnis yang dilakukan Eden Farm salah satunya menjembatani kebutuhan di sisi industri, lalu menghubungkan dengan para petani. Mereka mengklaim telah memiliki sistem operasional yang kuat dengan pengadaan produk langsung dari petani, menciptakan pertahanan di bidang pertanian hulu dan daya tarik pertumbuhan melalui pasar B2B yang beragam.

Fokus pada pasar B2B, Eden Farm memasok bahan makanan berkualitas tinggi ke berbagai segmentasi pelanggan, termasuk hotel, restoran, & cafe (HORECA), pasar tradisional, dan e-commerce.

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