Japan’s largest online commerce company Rakuten has officially launched Rakuten Belanja Online in Indonesia with Media Nusantara Citra (MNC) Group as its local partner. Rakuten Belanja Online or RBO is the company’s latest move to dominate the global online marketplace.

RBO’s marketplace had been active since March of this year but plans of the launch had to be postponed following the earthquake in Japan later that month.

Rakuten CEO Hiroshi Mikitani said, “RBO is expected to contribute to the growth of Indonesia’s e-commerce by empowering merchants and consumers through the power of the internet”.

The joint venture agreement with MNC Group as its partner ultimately came down to the size and reach of the group as a media powerhouse. According to MNC Group CEO Hary Tanoesoedibjo, the aim of the cooperation is to turn RBO into the country’s number one online mall by combining Rakuten’s expertise and experience with his group’s significant presence in the media industry which spans across television, radio, and print. Continue reading Rakuten Belanja Online Finally Launched →