Tag Archives: Rock Show

Startup Pitching – Pelajaran Dari Rock Show

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Guest post kali ini ditulis oleh Robin Malau, seorang veteran Industri Musik Indonesia yang juga Blogger, Creative Entrepreneurship Mentor dan Digital Consultant. Sehari-hari dia bisa ditemui di Cerahati New Media Communication, sebuah perusahaan produksi multimedia di Jakarta, berkedudukan sebagai Digital Media Producer. Follow Robin Malau di @lowrobb.

Suatu hari ketika mengajar kelas Entrepreneurship, mahasiswa saya bertanya, “Pak Robin, kenapa ngga main band lagi, apa ngga rindu jadi pemain band?”

Jawaban saya, “Tentu saya rindu. Tapi saya bisa tetap merasa jadi pemain band, and this (mengajar di kelas) is my own show.”

Setelah berhenti jadi musisi aktif hampir 10 tahun yang lalu, saya mulai mengerti bahwa pelajaran-pelajaran penting yang saya dapat dari bermain band belasan tahun dapat diimplementasikan di luar bidang musik. Kenyataannya, setiap proses menjadi musisi profesional dapat menjadi pelajaran hidup.

Salah satu dari pelajaran-pelajaran tersebut, adalah proses melakukan show. Langkah-langkah dari mulai persiapan hingga show usai dapat diimplementasikan tidak hanya di bidang musik, tetapi juga di internet startups. Dalam hal ini, padanan show adalah proses pitching.

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Startup Pitching – Lessons From a Rock Show

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rock concertThis is a guest post by Robin Malau, an Indonesian music industry veteran who’s also a blogger, creative entrepreneurship mentor, and digital consultant. He can be seen at the offices of Cerahati New Media Communication, a multimedia production company in Jakarta, as its Digital Media Producer. You can follow him on Twitter @lowrobb.

One day while giving a lecture at an Entrepreneurship class, one of the students asked, “Mr. Robin, why are you no longer in a band, don’t you miss being a band member?”

My answer, “Of course I did. But I can still feel like a band member and this (teaching in class) is my own show.”

After retiring as an active musician nearly 10 years ago I began to understand that the most important lessons I received from being in a band for over a dozen years can be implemented beyond the field of music. In reality, every process of becoming a musician can be applied to in life.

One of the lessons was the process of doing a show. Steps from preparation until the end of the show can be implemented not only in music but also for internet startups. In this case, the equivalent of a show is the pitching process.

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