Several days ago, Nokia launched the Asha 300 in Indonesia aimed at the middle to lower market segment in Indonesia, the Asha 300. With decent technical specifications, Asha 300 has a fairly affordable price range for IDR 1 million. 300 Asha is a S40-based Nokia mobile phone which had sold more than 1.5 billion units since the first appearance through the Nokia 7110 in 2007. This time I won’t discuss about the cell phone itself, you can read it in the other gadget blogs. I think it is interesting this time as Nokia took a big name application to promote his cell phone.
Rovio Mobile has suddenly become famous in the mobile world. Angry Birds has been such a phenomenal game this past two years. It has been downloaded (and purchased) more than 700 million times. Angry Birds however, is only one out of the 52 games made by Rovio. You could say that previous fifty-one have failed. You can read this article to find out more about the history of Rovio.
Back to the launch of Asha 300, Nokia took Angry Birds as a selling point. Asha Series is the only mobile phone product that isn’t purely smartphone and can play this popular game. Nokia also brought Peter Vesterbacka, a Mighty Eagle or Rovio’s Chief Marketing Officer, to attend and give discourses to local developers who has the vision of similar success.
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Editor : Berbicara soal startup memang tidak bisa lepas pada “branding”, dan kali ini Narenda Wicaksono akan sedikit bercerita pengalamannya menghadiri CommunicAsia dan pandangannya mengenai Angry Birds dan branding.