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Siji develops visual content based on augmented reality to digitize museum content in Indonesia

Siji Creates Digital Museum with Augmented Reality

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Augmented Reality (AR) technology can be a medium to represent various objects visually. In Siji Studio, AR is used to digitize museum in making the content of history class more interesting.

Dimas Fuady, Siji Digital Solution’s Co-Founder & CEO, said that the development of digital museum using AR should be effective. In fact, nowadays, the museum’s artifacts are considered not “out of the box”, some even have inadequate guides.

“It’s a different situation when we visit museum abroad, in Singapore for instance. The display is quite mesmerizing, combining a good storytelling with technology and art installation,” he added.

However, this initiative is going independently by Siji team. We haven’t involved in any special partnership with the government. Siji has a direct partnership with museum’s proprietor which also get the annual subscription of Siji AR service.

“Museum Kebangkitan Nasional, Museum Perumusan Naskah Proklaasi, Museum Sumpah Pemuda, Museum Nasional have implemented Siji AR product. It’s also worked as a virtual guide for visitors,” he explained.

Siji AR has been established since 2014. It’s when they’re under Telkom incubation program. Siji Studio is now Telkom’s strategic partner for digital product development, where Telkom also involved as Siji Studio’s shareholder.

It’s not only AR product development

Siji Studio also produces some IoT-based supporting technology solution, such as artificial intelligence platform, automation tools, and robotics. One of Siji portfolios is the first Toko Tanpa Awak (Shop without keepers) in Indonesia, has been operating since March 2018 on the 11th floor of Telkomsel Smart Office.

Siji also designed the Bank Tanpa Awak (Bank without clerk) in one of the red-plate institutions. The developing digital branch was designed for banking (create an account, card renewal, and customer service) will be fully assisted by a machine.

“Siji AR was dedicated as an alternative media for advertising. It was implemented in one of the auto magazines, but due to the lack of users, it was stopped. Lesson’s learned, we thought to penetrate further into the market, along with technical and business evaluation,” he concluded.

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Original article is in Indonesian, translated by Kristin Siagian

Siji Augmented Reality Museum

Siji Digitalkan Museum dengan Augmented Reality

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Teknologi augmented reality (AR) dapat dijadikan alat untuk merepresentasikan beragam jenis objek secara visual. Di tangan Siji Studio, AR dimanfaatkan untuk mendigitalkan museum agar membuat konten belajar sejarah di dalamnya menjadi lebih seru.

Menurut pemaparan Dimas Fuady selaku Co-Founder & CEO Siji Digital Solution, pengembangan konten museum dengan AR dinilai akan efektif. Pasalnya kondisi saat ini penyajian artefak museum dinilai kurang “out of the box”, bahkan di beberapa tempat pemandunya kurang memadai.

“Situasi ini berbeda ketika kita berkunjung ke museum di luar negeri, katakanlah di Singapura. Di sana penyajiannya sangat menawan, mengombinasikan story telling yang bagus dengan teknologi dan instalasi seni,” ujar Dimas.

Sayangnya inisiatif ini masih dilakukan oleh tim Siji secara mandiri. Belum ada kemitraan khusus dengan pemerintah. Siji bekerja sama langsung dengan pengelola. Museum berlangganan layanan Siji AR yang dibayar secara tahunan.

“Museum Kebangkitan Nasional, Museum Perumusan Naskah Proklamasi, Museum Sumpah Pemuda, Museum Nasional kini sudah mengimplementasikan produk Siji AR. Siji AR juga berfungsi sebagai virtual guide bagi pengunjung,” terang Dimas.

Siji AR sudah dikembangkan sejak tahun 2014 lalu. Ketika itu Siji Studio tengah dalam naungan program inkubasi Telkom. Hingga pada akhirnya setelah lulus, kini Siji Studio menjadi mitra strategis Telkom untuk pengembangan produk digital — Telkom juga memiliki kepemilikan saham di Siji Studio.

Tak hanya kembangkan produk AR

Siji Studio juga memproduksi beberapa teknologi penunjang  solusi berbasis IoT, seperti platform artificial intelligence, peralatan automation, dan robotika. Salah satu portofolio Siji adalah Toko Tanpa Awak pertama di Indonesia, sejak Maret 2018 sudah beroperasi di lantai 11 gedung Telkomsel Smart Office.

Siji juga mengarsiteki sistem Bank Tanpa Awak di salah satu institusi pelat merah. Digital branch yang dikembangkan didesain untuk layanan bank (buka rekening, ganti kartu ATM, layanan pengaduan dan pelanggan) bisa dilakukan sepenuhnya dengan mesin.

“Siji AR awalnya dedikasikan sebagai media alternatif untuk industri periklanan. Siji AR sempat diimplementasi di salah satu majalah otomotif, tapi memang secara pengguna masih sedikit sekali sehingga tidak diperpanjang. Dari situ kami berpikir untuk tidak melanjutkan penetrasi ke pasar, sambil melakukan evaluasi bisnis dan teknis,” tutup Dimas.