Satu frasa yang saya baru dengar di Global Mobile Internet Conference adalah SoMoLoCo. Frasa ini bisa dibilang merupakan kunci atau benang merah dari layanan-layanan internet yang sukses di China, yang menurut saya berlaku untuk serupa di dunia.
Apakah SoMoLoCo itu?
One phrase I just heard in Global Mobile Internet Conference is SoMoLoCo. This can be said as the key of successful internet services in China, which I think the same globally.
What is SoMoLoCo?
Four factors playing main part in a service’s success is Social, Mobile, Local and Commercial, or SoMoLoCo. Actually these are not new points, but many often forget one of these points in their service. There are a lot of success stories from services that are able to synergize these four points to serve their users. Now let’s see what they are.