Earlier this year we reported that Rumah.com was acquired by AllProperty Media which is based in Singapore. On October 26 at Hotel Sultan in Jakarta, Rumah.com relaunched its site with a new design and a brand new management. With its new logo, Rumah.com unveiled the tagline “Properti Terdepan di Indonesia” (The Leading Property in Indonesia) for its site. The new Rumah.com Managing Director is Harlow Russel who previously was the VP at AllProperty Media. There was also AllProperty Media CEO, Steve Melhuish at the relaunch.
On its press release, the design changes of Rumah.com are set to make it easier for users to navigate and discover their desired properties. Of course it is important since sometimes users feel lost with the navigation of property sites which bloated and full of pictures. I see also that Rumah.com has cooperated with housing credit finance of CIMB Niaga, so the price of every property can be accumulated with this bank service of housing credit finance.
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