Bhinneka, an e-commerce website which sell computer, gadget and accessories, launches Android app as an effort to increase the transaction. Therefore, it claimed to have invested money worth 5 to 10 billion to develop this app which includes forming app developer and designer team, equipment and marketing budget.

Bhinneka still has the confidence to release this app even though today, the number of online transaction only reaches 30% from total transaction. Other 70% happens offline at Bhinneka store. However, as reported by Antara, Hendrik Tio, Bhinneka.com’s Main Director, is sure that transaction from mobile app will continue growing in 2 to 3 years ahead and in the end will be buyer’s guidance.

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