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Zomato to Disband Indonesia’s Local Operation

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As an effect of the pandemic, Zomato is adjusting (downsizing) its business in Indonesia. After officially launched at the end of 2018, the Zomato Pro or Zomato Gold features were discontinued. It’s a paid service that users can use to get exclusive access to Zomato’s restaurant partners – including selecting menus and making reservations.

In the FAQ statement in the application, it is stated that the closure of this feature was due to the company’s decision to disband the local operational team in Indonesia – all employees affected by the layoff. As contacted, Zomato only provided information that Zomato’s basic service (restaurant directory) is still accessible in Indonesia, its operations are carried out remotely from India.

The F&B sector has been badly hit by Covid-19. Last May, Zomato reportedly laid off 13% of its total employees. Also, for those who stayed, there is still a deduction of up to 50%.

In order to strengthen the business foundation and accelerate growth,  Zomato’s parent company has been intensively raising series J funding since April 2020. The latest funds were announced a few days ago, Kora Investment participated in investing $52 million. According to Fintrackr, Zomato currently has a valuation of around $3.5 billion along with this round.

Zomato alone has been existing in Indonesia since 2013. Thanks to impressive business growth mid-decade, in 2016 the Indian startup has achieved Break-Even Point (BEP), including for its business unit in Indonesia.

Aside from Zomato, there are several similar services in Indonesia, two of which are Qraved and Eatigo.

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Original article is in Indonesian, translated by Kristin Siagian
Header: Depositphotos.com

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Zomato Indonesia

Lakukan Penyesuaian Bisnis, Zomato Bubarkan Tim Lokal di Indonesia

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Terdampak pandemi, Zomato lakukan penyesuaian (perampingan) bisnisnya di Indonesia. Setelah diluncurkan sejak akhir tahun 2018 lalu, fitur Zomato Pro atau Zomato Gold dihentikan. Itu merupakan layanan berbayar yang bisa dimanfaatkan pengguna untuk mendapatkan akses eksklusif di mitra restoran Zomato – termasuk memilih menu dan melakukan reservasi.

Dalam keterangan FAQ di aplikasi disebutkan, penutupan fitur tersebut dilatarbelakangi keputusan perusahaan untuk membubarkan tim operasional lokal di Indonesia – seluruh tim lokal terdampak layoff. Ketika dihubungi, pihak Zomato hanya memberikan keterangan, bahwa layanan dasar Zomato (pencarian restoran) tetap bisa diakses di Indonesia, operasionalnya dikerjakan secara remote dari India.

Sektor F&B memang menjadi salah satu yang terdampak parah akibat Covid-19. Mei lalu, Zomato dilaporkan telah memberhentikan 13% dari total karyawannya. Bahkan untuk staf yang masih bekerja, terdapat pemotongan gaji sampai 50%.

Untuk perkuat fondasi bisnis dan genjot pertumbuhan, sejak April 2020 induk Zomato tengah gencar menggalang pendanaan seri J. Dana teranyar berhasil dibukukan beberapa hari lalu, Kora Investment berpartisipasi menyuntikkan $52 juta. Menurut Fintrackr, dengan putaran tersebut Zomato saat ini memiliki valuasi sekitar $3,5 miliar.

Zomato sendiri sudah hadir di Indonesia sejak tahun 2013. Berkat pertumbuhan bisnis yang mengesankan pertengahan dekade, di tahun 2016 startup asal India tersebut telah capai Break Event Point (BEP), termasuk untuk unit bisnisnya di Indonesia.

Selain Zomato, di Indonesia sendiri ada beberapa layanan serupa, dua di antaranya adalah Qraved atau Eatigo.

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