Tokopedia is now entering the digital printing industry by releasing the Tokopedia Print service. Currently, it is still in beta version and accessible via website and application.
In contact with DailySocial, the Tokopedia representative avoids to comment on this. They only said, “Tokopedia Print is indeed Tokopedia’s new line of business.”
“In this case, we will continue to act as a marketplace or a bridge between local businesses in the printing sector with the community. For further information, please wait for our official announcement in the near future,” he said.
The truth is still undisclosed on the printing vendor. In the Terms & Conditions page, it is only explained that partners are printing vendors who work with Tokopedia in providing Tokopedia Print Services.
“Tokopedia Print Services are printing services provided by Partners on the Tokopedia Site / Application, including but not limited for marketing purposes, office equipment, stationery, packaging, photo printing, and/or merchandise printing.”
On its website, Tokopedia Print provides printing services for label stickers, outdoor banners, business cards, banners, flyers, posters, and masks. Everything can be selected according to the consumers’ demand.
The process is quite similar to shopping at Tokopedia. Consumers only need to select the service, for example, printing business cards, then uploading the prepared designs. Next, choose the quantity, paper type, and courier delivery. Payment methods are also available using Ovo.
Tokopedia’s presence has become a game-changer for digital printing players because the process is getting easier, just like shopping online. Meanwhile, there are already several players in this sector, such as PrinterQoe, Printerous, Gogoprint, Tjetak, PrintYuk, and many more.
In terms of potential, a report showed that the market share of printing in Indonesia is estimated to reach $ 14.5 billion in 2019. This is quite a very large potential because the majority of Indonesian people still use conventional printing service.
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Original article is in Indonesian, translated by Kristin Siagian