One of the big player in online travel segment, Rajakamar, released new BlackBerry app to support the business. Aiming at millions of currently popular BlackBerry users in Indonesia, the app is intended to help customers making transaction right from the fingertips anytime and anywhere. The key here is an intuitive app and integrated payment system.
According to CEO of Rajakamar, Scott Blume, in the press release stated, “This initiative will allow the estimated three million Blackberry users in Indonesia to have the convenience to book domestic hotels at unbeatable prices, at short notice, without the need to access a computer. We are committed to ensuring our customers have every opportunity to find the best deals available, taking the stress out of finding a hotel when they should be enjoying the prospectof a well-earned holiday.”
While many BlackBerry apps are unable to pull out its advantages, this app really nails it in some area. It’s light, fast, easy to navigate, and importantly if customers are having klikBCA Internet banking account, it enables user to pay the transaction directly by filling klikBCA user ID.
A little obstacle may relate with details of each room. For any kind of room or suite that available to be booked, this mobile app doesn’t provide any detail of room specification or what’s included into the purchasing. It’s definitely going to be very hard to choose what kind of room that’s suitable for our need if there’s too little information provided here.
Rajakamar mobile app is yet to available yet for other smartphone platforms. The move is understandable since BlackBerry is still the most popular smartphone in big cities. With the amazing growth of Android users for the past year, Rajakamar should consider to support this platform as well.
Rajakamar is supported by large traditional travel agencies like Panorama, Dwidaya and Smailing Tours. It focuses on hotel reservation and maybe has the largest database in many cities in Indonesia.Previously, Rajakamar overhauled the site and made partnership with travel site giant TripAdvisor to provide comments for each venue.
Update: Along with its BlackBerry app, Rajakamar also unveiled Android app with relatively similar features. The Android app can be downloaded here. Please check out the press release for further information.