Wahyoo Group, a startup focused on digitizing small shops, launched Langganan.co.id. It is an e-commerce groceries targeting residential communities, such as residential areas or apartments.

Wahyoo’s Founder & CEO Peter Shearer told DailySocial that the new platform targets a different market of Wahyoo. Langganan.co.id is present and run using Wahyoo’s infrastructure such as inventory, warehouses, and logistics which are usually used to serve food stall owners.

“With langganan.co.id, we want to reduce the distribution cost while providing greater volume to our suppliers,” Peter said.

Langganan.co.id started its operation in June 2020 and currently improving. With the existing buying and selling features, they have recently reached several housing or apartments, such as Green Lake City, Alam Sutera, Cipondih, Taman Royal, Banjar Wijaya, Modernland, Gading Serpong, Karawaci, Metro Permata, Ciledug, Puri, to PIK.

Online groceries high demand amid pandemic

The existence of Langganan.co.id enlivens similar innovations that some Indonesian startups also performed, such as Deliveree, UbIklan, Lazada, Travelio, and others. During the pandemic, some companies are adapting to new innovation, it is to maintain business growth or to survive.

Aside from internal innovation, businesses usually collaborate to seize opportunities. Bukalapak, for example, started to work with Happy Fresh to provide online grocery services, this is to answer users’ high demand.

Adjustments can sometimes be made for business models. Kedai Sayur, for example, increased demand from individual consumers, and decreased demand from restaurants and hotels made them adjust their business models or pivots. They are now present online to fulfill individual requests.

Langganan.co.id is new indeed, but with Wahyoo’s infrastructure, experience, and expertise, it makes competition in the online grocery market even more attractive. Users have all the options, it is how each online grocery player managed the user experience and item’s quality.

“Soon, it is expected to expand to a wider area after only limited to several areas of West Jakarta and Tangerang. The objective is to become a convenient shopping choice for housewives who live in residential areas,” Peter concluded.

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Original article is in Indonesian, translated by Kristin Siagian