The online culture has mushroomed to every sector in Indonesia, and one of those sectors that trigger such stream is the social media. Facebook started everything. It exposed Indonesians to technology, to online lifestyle.

Facebook account has been an indicator of someone being regarded as tech-savvy, and the giant realized that. Hence, new features have been equipped, with the payment gateway feature, which enables users to do online transaction as easy as chatting via messenger, being the latest one.

A couple of times ago, Facebook announced on its official page that it would launch a messenger-integrated payment gateway service soon. Facebook claimed that the service will facilitate users to do transaction through Facebook’s secure network. Unfortunately, the service is only available for users in the U.S. At least for now.

The Potential to Push E-Commerce in Indonesia

Indonesians are now going for online business and Facebook is one of their main media options. Therefore, the establishment of the payment gateway service is expected to even drive people to use Facebook as their mean of promotion by guaranteeing them the convenience and security they crave for.

So far, COD is still the most favorite mode of payment in Indonesia, due to convenience and security reasons. Therefore, the all the facilities that Facebook offers through its payment gateway feature may change the way people do online transaction and revolutionize the online shopping culture in Indonesia.

Public Education

Just like any other new technologies that enter Indonesia, the main challenge to the application of this feature would be people’s inability to fully understand and operate it. Nonetheless, Facebook can be proud of the fact that many Indonesians regard it as their teacher for online lifestyle, as it exposed them to digital, real-time, and borderless communication method.

Facebook succesfully educated people to optimize technology once. Thus, it’s not impossible for the giant to do it again regarding this payment gateway concept, particularly to make people aware that they can use technology to enable them paying easier.

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Facebook is one of most popular social media platforms in Indonesia. Therefore, its proposed payment gateway is expected to be a good start to slowly make Indonesians accustomed to online payment technology. This allows e-commerce industry to grow further.